Helvetica is Everywhere

Being such a flat and simple font, it's funny to say Helvetica is everywhere... but I'm not wrong. With its simplicity comes being so plain to the point where it's in our subconcious, as it's extetremly legible and impossible to ignore once you see it. For example, I came to this realization during my Graphic Design 1 class a few days ago, where all these logos were shown to me.

Yep, all Helvetica.

The way one font is so widely spread across the corporate world is something to be admired, because it demonstrates exactly why typography is important: manipulation.

Bold, italic, underlined, etc... one simple change can completely alter the way in which you see the image of the company presented, in which the logo is quite literally the center piece. Even though Helvetica is regarded as being flat and extremely lacking in creativity, the way in which we manipulate this boredom into something greater is the foundation of designing itself, where if something doesn't strike you hard enough, make something that does.

As much as graphic design is important, understanding typography engrains itself right into graphic material, since the ways we use text can completely change the message we want to invoke. So the next time you recognize a font and grow to hate it, change it up a little bit. Maybe Papyrus can be saved for once.